One of the things we constantly battle at Carsonified is how to balance our insane amount of ideas with the ability to actually do them.

We’re a small company (soon to be around 10 full time folks) and there just isn’t enough time to do everything we dream up. Right now we’ve got an amazing idea for a new web app, but we just don’t have enough people to do it. In order to do it properly we’d need to hire another developer and a product champion to look after it. With DropSend, Amigo, FOWA, Vitamin, FOWD and FOM, there’s plenty to do 🙂

That’s one thing we’ve learned with Amigo and DropSend – they need constant attention. You can’t just build it and move on to the next app and expect it to become a smash success.

Slowing down

So in 2008, I’ve actually decided to slow things down. We’re going to hold off on launching any new sites, apps or events. We’re going to hunker down and get to be damn good at what we’ve already created.

It’s weird but I’m actually really looking forward to it. Ahhh, the joy of focusing on one thing at a time 🙂 I think we’ve always been slightly under-staffed for the amount of products we have, so we’re adding three new people and then we’re going to focus on growing what we’ve already got.

I guess the temptation is to be lured away from your current projects by something shiny and new. It’s a false trap though, as that shiny new thing will soon become a drain on your energy and resources.

A quick fix

One way to battle this constant frustration, is to do short and quick projects.

The FOWA Road Trip was a great example of this. We hatched the idea, Elliot designed it (beautifully!), and I hopped on a plane. Then it was over. All in the matter of about four weeks. It was a great way to do something creative and fun, without creating long term comittments on our time.


What do you do?

I’d love to hear how you battle with this. How do you balance launching new ideas versus digging in and getting good at what you’re already doing?