We’re here at the FOWA workshops in London and I thought I’d jot something on a random whiteboard in the venue. I initially wrote: “I love @fowa” but as soon as I wrote it, I knew it was totally backwards. Instead of trying to pump up our brand, it hit me that the whole reason we’re here is to serve our lovely customers.
It’s not about us. It’s about them.
So I changed it to “#FOWA loves you. Thanks for coming!”. We love our audience and we’re grateful they took time out of their busy schedule to be here. We should be thankful they’re here, not the other way around.
I think that’s something we should all keep in mind when it comes to our businesses and customers. It’s not about us. It’s all about them. Focus on absolutely loving your customers and your business will flourish.