In this Quick Tip, Treehouse marketing teacher Dan Gorgone explains some of the strategy used to deliver effective marketing calls to action.

Calls to action should be compelling with an eye catching and easy-to-understand look. However, they should also offer the promise of great content or services.

Whether they exist on home pages or landing pages, calls to action need to work along with content to build trust and convince the user that their personal goals will be accomplished by clicking through.

Remember: design will only increase your conversions to a certain extent. Combine great design with great content to achieve maximum results.

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