Treehouse NewsBonus Content Sneak Peek: Exercise Your Creative

Faye Bridge
writes on December 11, 2012

How do you practice creativity? In the Exercise Your Creative series, Treehouse teacher Mat Helme shares his creative insights and techniques by taking you through his creative processes for a wide variety of projects.

In this episode of Exercise Your Creative, Mat is asked to create a custom postcard for Treehouse. The initial specs of the project were to produce a postcard with an area for an interchangeable Badge and space for a hand written message.

Mat decides on the following key characteristics for the postcard:

  1. Letterpress printing
  2. An antique look
  3. For the postcard to serve an additional purpose

Throughout this extended episode Mat walks through each step of the design process in the studio from initial concept and inspiration through to the final design. As an added bonus, he also visits the talented folks at Mama’s Sauce, a boutique screen and letterpress print shop in Orlando, to walk through the step by step print process for the postcards.

Exercise Your Creative – Letterpress Postcards :

The Design and Print Process:

Pre-production in the Studio:

Step 1: Mood boards
Step 2: Mock up the postcard
Step 3: Sketching, designing and inking
Step 4: Finalize the design in Illustrator


Step 5: Visit Mama’s Sauce and take a look at their hand crafted and customizable processes for the intricate Treehouse postcards, which includes:

  • Screen printing
  • Letterpress printing
  • Di-cutting the backstand

Exercise Your Creative is available to Gold Treehouse members. To watch more episodes, as well as other great series in the Treehouse Bonus Content collection, join Treehouse or upgrade to Gold today.

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