LearnWe’re releasing 100 Carsonified Journals


writes on October 23, 2008

As soon as I blogged about the Carsonified Journals we created for FOWA attendees, we had a mob descend on us asking to buy them.

Carsonified Journal

I originally said we wouldn’t sell them, but I’ve caved to the masses and we’ve decided to release 100 for those who want to buy one. They’re actually quite expensive to produce so we thought we’d claw back some of the  costs and spread a little joy, all at the same time 🙂

Here’s what you’ll get:

1. Limited edition (numbered) Carsonified Journal
2. Pencil and sharpener
3. Jute bag with the Carsonified tag – completely compostable and climate neutral. Perfect size for a MacBook Pro.
4. Personalised thank you card from the Carsonified Crew

Journal ($45 + shipping)

Carsonified Journal

Carsonified Journal

Carsonifed Bag

Close up of Carsonified Bag

Personalized cards

Carsonified Journal

Carsonified Journal

Carsonified Journal

Carsonified Journal

Carsonified Journal

Carsonified Journal

Carsonified Journal

Carsonified Journal


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30 Responses to “We’re releasing 100 Carsonified Journals”

  1. Ordered one about a week and a half ago! I’m very exited. Getting mail at my college is a little weird and I was wondering if there was a way to track the shipment? Thanks guys! Keep up the great work!

  2. Just caught your twitter update and ordered one. Cheers!

  3. Hi Ryan and everyone @ Carsonified,

    I just wanted to say thank you for the journal and other goodies. It’s been a great boost to my day while I’m still job-hunting!

  4. I just love this books cover. I will buy after this photos

  5. These are super cool. Can’t make it to FOWD so unfortunately won’t be able to get one (if available there also). Are any of the 100 still available?

  6. David Turnbull on October 27, 2008 at 11:23 pm said:

    Is there a reason when I want it shipped internationally it’s sold out, but when it’s within the UK there are still some left?

  7. @Ryan. It’s too bad that finances altered how you had to approach the journals. I understand. Times are definitely getting tough. I still think that these journals are great, and a great gift to FOWA attendees.

    And just to be clear, I don’t think you, or Carsonified are unprincipled as people or business-people. I appreciate what Carsonified stands for and fights for in business and on the web.

  8. Ryan,

    Could you let me know what company you used to get these produced? Would love to investigate something similar…

  9. Are there any of these left? If there are, will be buying one this afternoon!

  10. Gary Lake on October 27, 2008 at 1:25 pm said:

    So are there any of these actually left? I’ve just ordered one and got my paypal confirmation but no word from the Carson guys…

  11. Mike and I chatted briefly on camera about the journals, the thinking behind them and the design process at FOWA; you can see the interview here.

  12. David Turnbull on October 27, 2008 at 8:30 am said:

    Does anyone know where I could get a similar bag to that one? I missed this unfortunately but I really like the look of that bag.

  13. @Kendall
    I understand where you’re coming from. The only reason we’re releasing some to the public is because we lost more money than I was planning on and to be honest, times are tough, and we need to claw back some of that revenue. Call it the recession, call it whatever you want, but I think everyone is looking to maximize their revenue and cut their costs right now 🙁 I hate the fact that we have to sell some of them, but it’s just the way it’s got to be right now.

  14. @Vero
    I understand that there are leftovers after a conference. They seem like great schwag, and that has been echoed by all the people who got them at FOWA. I have no problem with Carsonified selling them. It’s just when Ryan announced the gifts, he made it very clear that selling them would “go against the whole reason we made them”. Then when it was evident that there was a market, Carsonified (Ryan I’m assuming) decided that there was a market for them, and they could be sold. There’s nothing unethical about it, or inherently bad, it just seems unprincipled.

  15. @Kendall Not to defend Ryan’s choice at all – he’s a big boy and can do that himself – I’ll point out a purely practical aspect. I’m in marketing, and after every event, we find ourselves with extra schwag, goodies, etc.

    Most are a bit rubbish and not worth handing out, but occasionally, as with the journals, there are real gems that don’t deserve to rot in the marketing cupboard til next year.

    I’m pleased Ryan’s decided to share the wealth. I probably would have priced them at slightly less, but I don’t doubt they’ll go like hotcakes because they’re well-crafted, original gifts and amongst the best conference schwag I’ve seen in my years of attending events.

  16. Cool journal, check.
    Funky bag for journal/McBook, check.

    Ticket for FOWD, NYC, check.

    See you guys there. Can’t wait.

  17. Ryan, I have to say I’m disappointed with the flip-flop here. I thought the best part of you creating and giving the journals in the first place had nothing to do with money and everything to do with thanking your attendees.

    Now that they are for sale, it seems that that gesture and commitment to your attendees is tainted. If you had said off the bat that you were going to be selling the extras to offset costs, no problem, but the change in stance when there was a market seems to go against all that you stand for.

  18. No more! 🙁 If your selling anymore, please email me! 😀


  19. They look great, might get one myself. I’m all for you selling them but maybe do them as a special treat after every FOW changing them slightly 🙂

  20. For what it’s worth, Ryan, I think you should sell them. I don’t think it in any way goes against the ethos of the thank-you gift. And all this stuff about uniqueness is just to enable people to show off to their mates!

    If you’ve made something that people like (which you clearly have with these), let ’em have lots of them! Sell ’em ’till they’re gone, then get some back-orders in, and print some more!


  21. Michael Carter on October 23, 2008 at 2:21 pm said:

    Sounds great! I was never given any swag at FOWA, were we supposed to claim these?

  22. Excellent! I couldn’t make it to FOWA for various reasons (money, day job getting in the way, etc) but very happy I can now get my grubby hands on one of these. They look so pretty!

  23. 😛 I kinda just grabbed one before leaving the show on Thursday. Keir didn’t tackle me down as I was going so I guessed it was ok 😛

    They are really decent pads though. Pad is much better than the bag imho or maybe that’s just me being the sketch-o-holic.

    Bag is nice and I’m all for the eco stuff althougfh it does look like one of those £1 Tesco shopping bags and I’m not 100% on it being secure enough to take the weight of a MacBook over time (insert legal garb here).

    Was a nice gift to all the people at the show, business is business and no one is forcing anyone to buy them so it’s a win win situation for everyone.

    Carsonified make money back
    Buyer get to have something they may not have been able to get otherwise
    Attendees to the show get to say “I got that for free I did” 😀

  24. @Jake – That’s a fair comment and I appreciate you raising it. We weren’t planning on selling them initially. However, we have a ton of extra journals lying around so we thought we might as well allow folks to buy them. Also, they were quite expensive to produce so we’re trying to cover some of our costs.

  25. ordered mine moments ago. thanks Ryan the crew. See you guys in Miami?

  26. Still using my bag and journal everyday. They are ideal, really useful and pretty unique. And now with added value! I wholeheartedly recommend you grab one before they’ve all gone.

  27. Wow, Think I’ll put mine on e-bay now!

  28. Update: A lot of folks are asking if we’re selling the journals. Unfortunately the answer is ‘No way!’. The whole reason we made them was to express our appreciatation to everyone who spent their time and money to be at the show, so it’d go against that whole ethos if we started making money off them. Hope everyone understands. Sorry!

    Er… Right… Going against the whole ethos, are we?! 🙂


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