I couldn’t help but laugh when I saw this poster at the airport in Copenhagen:
That’s the myth, isn’t it? Bigger is better, therefore every company should be bigger. Bullshit. Maybe if more companies stayed small and focused on quality, instead of revenue growth, the world would be a better place.
By the way, if you own a business and you can only read one book this year, make sure to pick up a copy of Small Giants: Companies that Choose to be Great Instead of Big
P.S. Before I get torn to pieces in the comments, let me say this: I understand that certain companies need to be big in order to function. Visa is a good example: the more places it’s accepted (which means they need to be bigger to support the business), the better.