by Ryan Carson
We’ve gotten quite a few comments in the last post that asking why we are “wasting so much” time creating an “umbrella brand”, so I’d like to address this point.
These comments seem to say that we should be spending our time and effort on our various different sites, instead of on a re-brand.
I whole heartedly disagree.
As a company, we’re growing and changing. The name ‘Carson Systems’ just doesn’t make sense for us. I chose it back when I was a PHP developer and all I thought I was going to do was build software. Now that we do web apps (DropSend and Amigo), online magazines (Vitamin), events (FOWA, FOWD, FOM, FOOA), and blogging (here), the name just doesn’t make any sense.
A re-brand is necessary so that people aren’t confused by our name. I’m sure you’re going to say that ‘Carsonified’ is no more enlightening that ‘Carson Systems’, however, it’s general enough that we have freedom to do whatever we want to do.
Another reason for the re-brand is so that we can start communicating to everyone that we’re behind all of these projects. You wouldn’t believe how many people I run into that say “Ohhhhh, I didn’t know you were behind XXXX”. It’s crazy. We’re obviously not doing a very good job of explaining that to people.
So by re-branding with a more general name and a great new logo, we can now start putting the Carsonified logo more prominently on all of our web properties. We think it’ll be fun to put things like ‘fully Carsonified’ prominently on our different web properties. It’ll help people understand who’s behind these projects.
Here’s a snippet from a recent comment by Brian Smith
‘Carsonified.com’ demands a tagline “because Carson.com was already taken.” There are probably hundreds of businesses with a name starting with ‘Carson’ the whole idea of trying to build a brand around such a common name is ridiculous.
Brian, what makes you think we’d want to be called ‘Carson’? I know it’s my last name, but isn’t that about the most boring name you’ve ever heard of for a company? This company is not about me. I’d like to say that again: This company is more than Ryan Carson.
As we said in the first post about this re-design, Gill and I didn’t even choose this name. The team did. That’s why I love it!
Another great thing about the name ‘Carsonified’ is that it’s an action. We’d like everything we do to be ‘Carsonified’. It’s the way we do business. Personal, friendly and quality. We think that it’ll be fun to say that our sites and events will be ‘fully Carsonified’, etc.
End of tirade I’ve gotta catch a plane to Edinburgh!