LearnTwitter using Gamification to increase followers

I just signed up for a new Twitter account and as I was going through the on-boarding process, I noticed Twitter has introduced a bit of Gamification to encourage you to follow more people.

They use a simple progress-bar metaphor to encourage you to follow 10 people. I like it.

Screenshot of Step 2 in signing up for Twitter in which they have a progress bar that fills up as you follow more people, up to a max of 10
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14 Responses to “Twitter using Gamification to increase followers”

  1. web design @ MarketingQuotes on March 21, 2011 at 3:51 pm said:

    A good idea – very visual

  2. Greggwilliamm on March 21, 2011 at 10:06 am said:

    My phone company is AT&T and I get 200 texts a month. My question is, what will I be charged for using any of those texts on Twitter? In other words, will I be charged anything else (besides the paid texts) using Twitter via my phone.

  3. Greggwilliamm on March 21, 2011 at 10:05 am said:

    There is nothing to discuss about it so leave that topic but some reasons also to read this.

  4. Fred McClimans on March 20, 2011 at 3:26 am said:

    Interesting move on the part of Twitter. But from a practical perspective, Twitter has been using gamification since they started showing how many followers a person had. What this latest move demonstrates is that gamification, as a business strategy, has many different levels and perspectives. Twitter has just added a new perspective. Nice catch, Ryan. I think I’ll create a new ID to test it, and thus further over-inflate Twitter’s user base 😉

  5. Badgeville on March 20, 2011 at 1:18 am said:

    Whether you call this gamification or not, what Twitter is doing is using subtle game mechanics that work well to drive behavior. Our entire company is built on helping online sites and mobile apps use game mechanics to drive behavior — if you’d like to learn what we can do for you, check out www.badgeville.com

  6. Kevin Slavin on March 19, 2011 at 5:14 am said:

    I strongly encourage you to consider what words you would have used to describe that before “gamification” was coined. And then, further, I hope that you use those words instead.

  7. MechMykl on March 16, 2011 at 2:08 pm said:

    We’re launching a new site soon and have been looking for subtle ways to encourage increased user interaction. Going to take a few hints from this style and see if it can be of benefit. Good catch!

    • Badgeville on March 20, 2011 at 1:19 am said:

      Would be interested in hearing more about the site you’re launching.

      Adena @ www.badgeville.com

      • MechMykl on April 23, 2011 at 10:27 pm said:

        We launched the site I was referring to a couple weeks ago, you can see it here: http://www.ygrin.com/

        YGRIN is an initiative to connect restaurant owners, charities, and everyday people with the goal of using our collective resources to better our communities through projects and events all made possible by the recycling of the yellow grease.

        We’re just getting the project off the ground, but I’d love to hear your thoughts!

  8. Hannes De Block on March 16, 2011 at 7:50 am said:

    subtle genius

  9. Hannes De Block on March 16, 2011 at 7:50 am said:

    subtle genius

  10. tannerc on March 15, 2011 at 1:36 pm said:

    Definitely a nice touch, but can this one feature really be considered gamification? Better get Jane McGonigal or Buster Benson in here ASAP!

    • Sylvain Martel on March 20, 2011 at 3:00 am said:

      Agreed. This is only a nice way to show you’re progressing. Is there a goal in this progress? What do i get or what do i become when i’m at 10, 50, 1000 followers?

      Sorry, we’re far from game mechanics here.

  11. Anonymous on March 15, 2011 at 9:59 am said:

    Simple tricks are often the best. Nice touch.

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