Personas are a powerful tool for helping you to better understand the needs of your users. In this comic, drawn exclusively for Think Vitamin, you’ll learn more about Personas and how they’ll revolutionize the way you design and build web sites.

Come hear Dan Cederholm, Jason Santa Maria, Joshua Davis, Bill Buxton, Daniel Burka, Elliot Jay Stocks and more speak at The Future of Web Design NYC on Nov 16 – 17th.

Personas Comic

More about Personas

Putting Personas Under the Microscope
cooper.com/journal/personas

The Origin of Personas
cooper.com/journal/2003/08/the_origin_of_personas.html

Getting from Research to Personas: Harnessing the Power of Data
cooper.com/journal/2002/11/getting_from_research_to_perso.html

Personas and Goal-Directed Design: An Interview with Kim Goodwin
uie.com/articles/goodwin_interview

What’s your customer’s persona?
usatoday.com/money/smallbusiness/columnist/abrams/2005-02-18-persona_x.htm

More from Indi Young:

Book: Mental Models
rosenfeldmedia.com/books/mental-models

Look at it Another Way
alistapart.com/articles/lookatitanotherway

More comics from Brad Colbow:

Misunderstanding Markup
smashingmagazine.com/2009/07/29/misunderstanding-markup-xhtml-2-comic-strip

Alignment in design:
sixrevisions.com/web_design/the-brads-alignment-in-design

The Brads, a weekly web comic
bradcolbow.com