I was walking back to the office after grabbing a Dulce de Leche frapp from Starbucks and I spotted this poster in the window of the Orange store (a mobile phone company here in the UK):
I love it because the copy reads as if a real person is talking to you. It’s human, normal and friendly (with a touch of wittiness).
Being ‘professional’ is overrated. Let’s all make our projects and companies more human.