The goal of UX work seems simple: to create a better experience for your site or app’s users. But there’s a lot of UX methodology that’s not necessarily so self-explanatory. Like, for example, A/B testing! Let’s break it down a bit.
What is A/B testing?
UX professionals use A/B testing as a low-stakes experiment to try out new ideas on a site. Using your site’s platform, you run two versions of the same page to see which one performs better. If you have an idea for improving your page, you should always A/B test it to make sure the data backs up your hunch!
Here’s a quick explanation of A/B testing:
If you want to learn more about A/B testing and UX essentials…
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