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What Is A/B Testing?

The goal of UX work seems simple: to create a better experience for your site or app’s users. But there’s a lot of UX methodology that’s not necessarily so self-explanatory. Like, for example, A/B testing! Let’s break it down a bit.

What is A/B testing?

UX professionals use A/B testing as a low-stakes experiment to try out new ideas on a site. Using your site’s platform, you run two versions of the same page to see which one performs better. If you have an idea for improving your page, you should always A/B test it to make sure the data backs up your hunch!

Here’s a quick explanation of A/B testing:

If you want to learn more about A/B testing and UX essentials…

Try our UX Techdegree. You can download the syllabus, scope it out, and even learn UX design for free for seven days, no commitment required. At the end of the UX Techdegree, you’ll have mastered skills like A/B testing, made professional connections on our Slack forum, and built a portfolio of projects that you can show off in job applications. Give it a whirl, and happy testing!

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