So as most of you know, DropSend is on the block.
I apologize for the lack of updates. One thing that I’ve learned about selling a web app is that most of the time is spent waiting for people to get back to you.
The scales have fallen off my eyes
A friend of mine expressed interest and we started trading emails. After several emails back and forth about the figures, I got this amazing response:
I’m just going to be really honest with you. Simply because I don’t want to see someone purchase your site, run some basic marketing on it and make a killing off of it, whilst you did all the hard work.
I plain don’t understand why you haven’t marketed DropSend. Or got someone on a salary (preferably in the US) dedicated to just that task now that the product is complete. I reckon your 5 (?) potential buyers are thinking of doing just that.
I can already see some of the people on Ed Dale’s Dominiche system (the art of buying and selling websites) smacking their lips in anticipation of ‘flipping your site’ with some basic marketing.
- Adwords. Get Perry Marshall’s Definite Guide to Google Adwords. Run some PPC campaigns focused on getting traffic to various landing pages around the idea of sending stuff over the net. Get signups for your list so you can run autoresponder sequences.
- Autoresponder sequences. The landing page from a PPC ad has an opt-in form. Get the sign up and send a free five part mini course comparing all the file sending programs out there and the best way to do it + free access to the tool for 1 or 2 sends. This gives you permission to contact people each day for the five days. Then do an upgrade on day five for a ‘discount’.
- Organic. Articles submitted to article directories for some decent backlinks with keywords in them.
- Blog for same reason. Short keyword rich articles on your blog to generate some nice back links and bring in some organic traffic.
- Back end. Once you have sent out the five part mini course it’s time to start sending out information on other related products that you have a % affiliation with. People interested in sending large files are probably interested in video streaming services (low end/high end), folder sharing apps. Each email will generate a nice load of signups and some nice commissions for you.
- If you’re not sure what they want then ask them with a multiple choice survey email. Segment the responses into more refined lists that you can mail. I like manageprocrm.com for heavy duty autoresponder action tracking and response. I also like getresponse.com for more just basic autoresponder stuff.
- Affiliates. Does dropsend have an affiliate system? Get your affiliates to sell your product for you.
These are just the basics of internet marketing. But at the very least you should read Perry Marshall’s book or get someone else to read it, implement his strategies. Get a ton of paid traffic (search network & content network), monitor conversions with the Google adwords & analytics tracker and drive some more sales. Then do the autoresponder stuff to follow up with those who signed up to your opt-in form so you don’t waste the adwords click. Remember ‘frequency x time = reach’.
You’ll quadruple your income.
Hope that was helpful 🙂
I felt like someone had punched me in the stomach. How had I not seen this? Why have I been wasting DropSend’s capabilities to bring in valuable revenue for us?
I guess sometimes you can’t see something until someone puts it right in front of your face and slaps you around a bit. Hey, I’m always the first to admit I don’t know everything.
I’m not sure my friend’s advice is 100% the way to go, but it’s a damn good start.
We’re going to start by moving Lisa off of managing FOWD and onto marketing DropSend almost full time (the remainder of her time will be spent maintaining Vitamin). We feel she’s got an amazing ability to learn quickly and she’s got a great marketing brain.
We’re temporarily moving Mel onto FOWD (she’s one of the best events organizers we’ve ever seen!), while we look for another events person to bring on board. This will help with the events load.
Lisa’s got a goal of tripling DropSend’s monthly revenue in eight months. We think she’s got a great chance, considering we haven’t been actively marketing it. After that, we’ll put it back on the market and hopefully achieve a much higher sale price. Our new mentor/advisor has offered to help us sell it at that point – he’s got the skills and connections to make it happen.
Hell, even if it doesn’t sell and we’ve tripled the revenues, we’ll keep it and enjoy the extra cash! 🙂
Well, that’s the plan. Let me know what you think! We’re sure excited.