LearnScroll to Zoom

writes on February 4, 2011

The website for BeerCamp at SXSW 2011 is pretty cool on first impression, but there’s more than what meets the eye. Scroll down the page and watch the magic!

8 Responses to “Scroll to Zoom”

  1. Interesting to see Scott McClouds Infinite Canvas navigation style again!

  2. Interesting concept. The implementation and site design is however horrible. The link itself conveyed more info than what I got from the time spent browsing the site.

  3. Loved the Inception reference at the end. Fitting.

  4. Very interesting interpretation of the usage of navigation in a one-page website

  5. Cool! The surprise is at the very end of the scroll.

  6. very clever, wonder how it degrades

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