Do you ever wonder if an idea is a bad idea or a really great idea? How do you tell? Researching user needs is key to deciding whether you should move forward with your idea or consign it to the trash can.
Many products are developed based on a hunch, a judgement call, incomplete information, or faith-based hallucinations. Some fail miserably. Startup founders and business owners then ask themselves why?
This course takes a different, risk-mitigating, more scientific approach to the art of starting a business. You’ll learn how to develop a product that people really need by uncovering these needs well in advance. Before you write one line of code, before you hire a large team, before you take a big risk.
You’ll learn the ins and outs of figuring out if people need your product by implementing three research strategies – Experience Sampling, Field Observation, and Interviewing. After making sense of it all, you’ll be able to kick-start your business with confidence.
Check out our new course, Researching User Needs