September 11, 2007 in Learn
How to Price your Web App
Pricing is always somewhat of a black art, and a subject about which there is precious little written with regard to web applications. It’s something I’ve always been fascinated by. The question of how to price our web application, Litmus,…
August 6, 2007 in Learn
Copywriting for eCommerce
A site’s copy is one of its most important elements — especially in the world of eCommerce. And in eCommerce one of the worst mistakes a copywriter can make when writing is to concentrate only on product descriptions. While product…
July 2, 2007 in Learn
5 Ways to Optimize AJAX in Ruby on Rails
Any sufficiently advanced technology is indistinguishable from magic.– Arthur C. Clarke When Google first unveiled GMail, then GMaps, a firestorm of interest and activity was generated — not just in those Google applications, but the technologies that powered them. These…