Last night Gill was browsing around the web and she stumbled across the site for UK Food Bloggers Association (she’s a keen veggie gardener) which was created with Ning, a white-label social network web app.
She clicked on the Ning logo in the top left corner …
Which led her here …
I love the simplicity of this. When she arrived at the page, she immediately started typing in the name of a social network she wanted to start.
The only real option on the page is typing in the big box that says “Name your social network”.
She had signed up and created an account in literally eight seconds. How’s that for an effective home page?
The downside of this method is that they’ll have a lot of dead accounts – social networks that have been created and never used. Who cares though? It’s easy to clean up unused accounts, it’s a lot harder to grow your user base.
They’re allowing people to do exactly what they want to do, in just a few seconds. Brilliant.