LearnNow There's a Great Landing Page

writes on July 28, 2009

Last night Gill was browsing around the web and she stumbled across the site for UK Food Bloggers Association (she’s a keen veggie gardener) which was created with Ning, a white-label social network web app.

She clicked on the Ning logo in the top left corner …

Which led her here …

I love the simplicity of this. When she arrived at the page, she immediately started typing in the name of a social network she wanted to start.

The only real option on the page is typing in the big box that says “Name your social network”.

She had signed up and created an account in literally eight seconds. How’s that for an effective home page?

The downside of this method is that they’ll have a lot of dead accounts – social networks that have been created and never used. Who cares though? It’s easy to clean up unused accounts, it’s a lot harder to grow your user base.

They’re allowing people to do exactly what they want to do, in just a few seconds. Brilliant.

0 Responses to “Now There's a Great Landing Page”

  1. I love the simplicity of this. When she arrived at the page, she immediately started typing in the name of a social network she wanted to start. I like tumble solution quite a bit more.

  2. @Chris, well, the “about” part is exactly on top, can’t you see it? 🙂

    “Ning lets you create and join new social networks for your interests and passions”

    That’s a crystal clear to me, at least.

  3. simple, yes, but for a person like me a complete deterrent. I like to know a little bit more about a service before creating anything, and they offer no such information. I like tumblr’s solution quite a bit more.

  4. Oh, and the people at Tumblr have been masters on this kind of thing for a while: http://www.tumblr.com

    Last week I was pitching a Tumblr account as part of a website for a client, I could create the account and insert some sample posts on the fly, during the meeting itself. The client loved it.

  5. I love seeing how others have been able to boil down registrations and signups to an absolute minimum. I recently finished coding the registration for my site, which creates an entire working account from a single input box (email address)…


    It even parleys directly into a 3-box signup should the user wish to set a password up front.

    • I think it’s very interesting how much you managed to boil down your sign-up form.

      But it may have gotten ‘too simple’. Maybe it’s the look of it, but it seems that if I put my e-mail and hit the button that I’d sign-up for for a newsletter about the beta or something. It just doesn’t feel as if you’re actually starting to use the app.

      Of course the user would realize it’s an actual sign-up in the following screen, but it does not seem that clear up front. Or perhaps it’s just me and it’s perfect the way it is : )

  6. Great article Ryan.

    I did the same thing last year when I found the perfect platform CapeCodsters http://www.capecodsters.com – a Social Network for my region – its very tweak-able (CSS & Widget Ready) and has served its purpose beautifully.

  7. I just bookmarked that landing page in my LP inspiration folder yesterday. I wonder how long that design’s been up.

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