With our new show Future Insights Live less than a month away, we’ve been getting more and more excited about all the great content our speakers will be delivering.

Longtime Future of Web Design favourite, Aarron Walter (UX design lead at MailChimp) is presenting a keynote on “Honest Customer Relationships,” an approach to communicating with customers that weaves through nearly every activity of the business, including UX and social media platforms.

The purpose, according to Aarron, is to understand why communicating honestly with your customers (as opposed to, for example, BP’s superficial marketing effort before the catastrophe of the Deepwater Horizon spill) is so important, and how to get there.

“Companies that are scared to be honest, or that have a dark streak in them, are going to be forced to shift,” he says. “The right way to do this is with a great deal of honesty and sincerity — sharing your personality and humanity to create a connection with your audience.”

It’s a fascinating premise, and it’s about so much more than establishing a presence on Twitter!

For the full interview you can head on over to our FI Live Blog

(Thanks to Yoshi82 via Flickr for the image above!)