LearnHelp Wanted: Women of Color Needed in Technology, Web Jobs


Anayat Durrani
writes on April 28, 2014

Women of Color Represent Fewer than 3 Percent of Employees in Technology Fields. Here’s How Some Successful Developers Are Changing That.

Smart cookie.

Poornima Vijayashanker

Poornima Vijayashanker

That’s the nickname kids called Poornima Vijayashanker in the first grade. Vijayashanker remembers being the only non-white kid in her class. But she stood out for another reason: She quickly became the best student, excelling in creative writing and math and routinely winning recognition during school awards ceremonies. The name stuck.

“I liked that name. And from that point on, I cared less about my skin color and embraced being a smart cookie,” says Vijayashanker, 31, of Palo Alto, Calif.

She taught herself to type at 10 on her mother’s typewriter. She took apart her first computer at 14. Her tech interests eventually led her to Duke University where she double-majored in electrical engineering and computer science.

“Since I was accustomed to being different throughout my childhood, I wasn’t bothered when I stepped into my first class in engineering school and was surrounded by mostly male students,” she says.

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Enter the Femgineer

After graduating in 2004, Vijayashanker moved to Silicon Valley and started her career as an R&D engineer at Synopsys. It didn’t take long for Silicon Valley’s start-up environment to draw her in. She became a founding engineer at Mint.com where she became one of their first engineers and their only female engineer or “femgineer.”

Women comprise less than one-third of all employees in the tech sector, according to Kaplan, an education company. Women contribute to just 1.2 percent of open source software. Being the only woman or woman of color engineer never dissuaded Vijayashanker from pursuing her career goals.

“Too often we let what is different about us on the outside hold us back on the inside,” she says.

While at Mint, she pursued creative writing and began writing on her Femgineer blog about engineering and entrepreneurship. After Intuit acquired Mint in 1999, her love for yoga led her to found BizeeBee, which assists fitness businesses with customer management, and she works with private instructors and studios nationwide. Last year she transformed her Femgineer blog into a business.

“Femgineer is an education company, which helps tech entrepreneurs and professionals build products and companies,” Vijayashanker says. “We have a few offerings: I run a monthly event series called the Femgineer Forum, I teach and mentor women online, men too, and we have some free resources like a YouTube channel full of talks and mini-courses and a free email course, which I run periodically.”

Vijayashanker says at the time she entered the tech field, she didn’t think much about it being a male-dominated field. But over time she witnessed how it affected “the rate of innovation on teams, success in recruiting and retaining technical talent, and ultimately building companies.” But things are changing.

“There is a great shift happening in tech now that didn’t exist 10 years ago when I was getting started,” Vijayashanker says. “That shift is the availability of resources like Treehouse that make it easy for anyone to learn how to code and other skills. Hence it doesn’t matter who you are, your background, or age, you just have to have the willingness to learn and become a smart cookie.”

More Women of Color Needed in STEM

Women held 200,000 of the 1.6 million engineering jobs in 2010. Hispanic women held 14,000 and black women 10,000, according to the National Science Foundation.

Tonicia Kelly

Tonicia Kelly

Tonicia Kelly credits her father, a programmer and analyst, for steering her toward STEM in her teen years. The senior user interface engineer from Atlanta focuses on client-side technologies, and over much of her career she’s been a backend and full-stack developer. She earned degrees in computer science and mathematics.

“My education in STEM has afforded me the opportunity to work as a software engineer in both the public and private sectors for companies ranging from health care to network security,” Kelly says. “I have also spent 15 years doing freelance web design and development work while in college and as a side gig while working as a professional.”

Only 4 percent of people in software development, application and systems jobs are African-Americans and 5 percent are Latino. Women of color represent fewer than 3 percent of employees in technology fields, Kaplan says.

Kelly volunteers with Black Girls Code in Atlanta and took part most recently in its “Build a mobile app in a day” event at Spelman College.

To women who show an interest in STEM, she advises they “remain steadfast” at learning and growing in their chosen discipline. She says women should never shy away from reinventing themselves to stay relevant in their field or in transitioning to another STEM-related career and to always keep current with changes in the technology world to maximize opportunities.

“If you have no technical background, I think the only way to get started is to dive in. Be hungry and ambitious and you will be successful!” Kelly says.

No Tech Experience, No Problem

You don’t need to be an engineer to be in tech. John Jay High School speech teacher Andrea Mancillas-Cabañas of San Antonio, Texas, learned how to build her first mobile app called Brides & XV. It took her eight months.

Andrea Mancillas-Cabañas

Andrea Mancillas-Cabañas

“I created the app to fill a need for people planning weddings and quinceañeras in the Rio Grande Valley,” Mancillas-Cabañas says. “I was planning my own wedding, and I realized that there were wedding apps for large cities; however, the Rio Grande Valley area didn’t have a wedding app available to quickly find and contact a vendor. I created it to make the wedding planning process easier for this demographic area.”

Mancillas-Cabañas has since begun working on a website for a fitness group that she started called Fit Moms & Moms-to-Be. She plans to expand the blog to a social media website for moms nationwide to connect with other moms who value fitness and health. Rather than hire a website designer, she is developing the website herself. She said her coding experience with mobile app development gave her the confidence to tackle tech-related endeavors on her own and helped her save money, too.

“I didn’t realize that knowledge of coding, and not being fearful to learn coding, would help me so much with my interests,” Mancillas-Cabañas says.

She has even taught her own students to code and mentored two students who created an app for their high school. She recently met with the district’s technology and communications departments to obtain approval for the app, expected some time in May.

“My students truly believed in creating an app for John Jay High School, just as I believed in creating my Brides & XV mobile app,” Mancillas-Cabañas says. “If more students, minorities or not, were given technology-related projects in which they have an interest, then we might have more minorities in the technology field.”


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6 Responses to “Help Wanted: Women of Color Needed in Technology, Web Jobs”

  1. Female engineers is less preferable than male engineers. A company will accept more male candidates because an engineer is likely to spend more time on the field rather than doing desk jobs. Unless you are a software engineer or an architect, then that could still be possible. It is not about your skin color or your gender, its all about your skills, competencies, and specific abilities. Spleen has summarize those up for you all.

  2. Nice Article!
    Here i am also share the best knowledge of Web Development in Noida

  3. Nice blog…..We also provide web design service…
    Visit : Website Design Europe

  4. Should there be a quota in everyjobs to MAKE SURE we are equal ? I feel this post is actually very patronising and racist. Provide REAL equal opportunity for REAL education and the rest will take of itself. Enough of this interventionism and telling people what to do so that at the end of the day companies look GOOD and full of DIVERSITY. We want COMPETENT people not coloured, nor short, nor tall, nor impaired, nor woman/man, nor left-handed (add your own) people…

  5. it’s really a nice post and nice information in this post.

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