LearnGoogle Analytics Pro Tip: Add Annotations

writes on February 17, 2011

Alan and I were chatting on GTalk this morning and he had a brilliant idea …

You can add Annotations in Google Analytics for any major events that might effect conversion rates (or any other metric that’s important to you in Google Analytics).

Annotations are simple notes that you can tie to a specific date. They show up visually on the timeline as you view any graph. Super simple, but very powerful.

Here’s why it’s a great idea: You can look back at your traffic and see how different events affect your conversion rates. Trust me: You’ll forget when and how you changed the site, which means you won’t know what’s positively or negatively affecting your stats. Annotations solve that. Bam! 🙂

14 Responses to “Google Analytics Pro Tip: Add Annotations”

  1. Thanks for this tip about google analytics. Very helpful.

  2. Hmmm.. I haven’t thought of using annotations in google analytics. I will give this a try.


  3. Looks like Google hasn’t implemented Annotations into their API yet. Would be nice to have your publishing system notify google every time you push a new version.


  4. Neat. Just added a few to Carbonmade’s analytics.

  5. Did this once when a power outage took down our server room for 3 hours. Pretty quickly realized how awesome that was when several reports made me go “WTF?” and the annotation made me go “Oh yeah!”

  6. It’s great but it’s kinda like remembering to fill a diary – you just wnd up a little lazy, forgetful and unmotivated. Then give up.

  7. lol, that’s quite old news…

  8. Steven Nash on February 17, 2011 at 1:05 pm said:

    This is a really great idea. Special offers from competitors are worth noting down as well if it significantly impacted conversions.

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