I stayed up till 2am last night to watch most of the Super Bowl (I’m an American living in the UK). I watched a ‘pirate’ stream on Justin.tv so I could watch the commercials. That’s a whole other post, but I digress …
The interesting thing I noticed is that almost 100% of the big brands (Doritos, Ford, Coke, etc) were displaying their Facebook URL at the end of the commercial (like facebook.com/doritos).
What’s astounding about this is that the world, for better or worse, is moving to Facebook actually being perceived as the same thing as the Internet. The average person might not distinguish between doritos.com and facebook.com/doritos, and over time, the traffic is at Facebook so they re-direct the .com to Facebook. Scary.
Love it or hate it, I guess I was right when I said you need to jump back into Facebook. As Web Professionals, we need to pay attention to this fundamental shift and act accordingly.