- Decreasing the number of people that cancel (churn)?
- Increasing your conversion rate?
- Hiring a sales team?
These results are obviously specific to Treehouse (aka Think Vitamin Membership) but it’s fascinating to see that increasing conversions by 1% has the biggest effect (huge!) on Cash Balance, but hiring a (successful) sales team has the largest long-term effect on Net Profit. Given a few more months, the Cash Balance would also be best-effected by hiring a Sales Team as well.
To clarify, the Sales Team will be selling large group memberships and their goal is 2 x 100 Member accounts per month and we’re giving them three months to spin up to 100%.
If you’ve been working on improving metrics on your web app, please share in the comments.