We just bought a Dyson vacuum.
For those of you who don’t know, Dyson makes the world’s best vacuum cleaners (or “hoovers” as my British wife would say :D).
Why did we choose Dyson? Because we knew that their vacuums never lose their suction. So we ordered one and to my delight, it arrived today (sad, I know).
I was already sold on how great their vacuums are so I certainly didn’t need any more convincing when the box arrived. But here’s how Dyson has converted me into an excited and devoted customer: they kept telling me how great their product was after I paid for it.
The box is literally covered with pictures, diagrams and words proving how great the product is! Here’s are a couple examples:
This one demonstrates how easy it is to use on stairs and also shows how you can easily attach the tools (so they don’t get lost).
The image below shows how you can carry it up the stairs without tripping over the cords and hoses. It also shows how easy it is to store.
The photo below shows three great advantages to the vacuum (helps allergy sufferers, costs less to run and, guaranteed for two years).
The photo below reminds you that not having to buy filters (a key benefit to the vacuum) will save you money.
I was already convinced that Dyson made a great vacuum, but after the purchase is when Dyson converted me into a fanatical customer.
I think this lesson can be applied to almost any business. Take time to remind your customers why your service or product kicks ass after they buy it. It will turn your loyal customers into die-hard fantatics.