CommunityChristina Gained the Skills Needed to Transition into Her Dream Digital Marketing Career

Faye Bridge
writes on March 26, 2015

Christina was a marketing planner with a desire to transition into digital marketing. After her job was cut, Christina decided to use unemployment as an opportunity to refocus her career and dedicate herself to learning the skills she needed for digital marketing. Shortly after, with the technical knowledge she learned with Treehouse, she landed a job as a search engine optimization (SEO) and search engine marketing (SEM) consultant at Amazee Metrics. Christina is now gaining experience in a career she enjoys, becoming more confident with her new skills, and continuing to learn with Treehouse to expand her skill set.

We caught up with Christina to hear more about her learning experience and embarking on her exciting new career in digital marketing.

What first drew you to the web industry?

As a marketing professional, I wanted to get into digital marketing because it’s measurable and fast-paced compared to print.

What work were you doing when you first joined Treehouse & what encouraged you to learn with us?

I used to work as a marketing planner in a major Swiss travel company. Despite my interest in digital marketing, my job consisted mainly of print advertising. As it happens in large companies, my position got cut due to restructuring measures. I used unemployment as a chance to refocus my career and go all-in on digital marketing. My boyfriend is a developer and knew about Treehouse. He encouraged me to use Treehouse to learn the basics of web development and even paid for it to get me started.

Before I knew about Treehouse, I didn’t think I could learn how to build a website… Now, I feel like I can learn anything I want. Learning with Treehouse got me the job I have today and gave me fundamental knowledge I use on a daily basis.

You recently landed an awesome job at an online marketing agency. Tell us a little about it, and the experience of transitioning into the industry.

I’m a consultant for search engine optimization (SEO) and search engine marketing (SEM) at Amazee Metrics in Zurich, Switzerland. We are an Online Marketing company providing consulting services in the fields of SEO, SEM, Conversion Optimization and Web Analytics. As a consultant, I have to understand the structure of websites and explain technical constraints to customers who are usually not very tech-savvy. As I’m gaining experience, I’m becoming more confident and can use my marketing background and technical knowledge effectively.

What has the value of a Treehouse education meant to you?

Before I knew about Treehouse, I didn’t think I could learn how to build a website. However, the courses are so well structured that it is possible for everyone to learn it, even if you have no previous coding experience like me. Now, I feel like I can learn anything I want. Learning with Treehouse got me the job I have today and gave me fundamental knowledge I use on a daily basis.

What are your plans for the future, and what’s up next on your learning path?

Having a fundamental, technical understanding of static markup – HTML and CSS – got me this far. Next, I would benefit greatly from JavaScript expertise. Therefore, I’m planning to take the course “Introduction to Programming.”

Is there any advice you’d like to share with students who have just started learning with Treehouse?

The great variety of courses can make it difficult to choose. What will directly benefit your work or hobby? Start from there. For myself, this is the best way to stay motivated. And don’t think that there’s anything too difficult for you. Keep calm and keep at it.

To read more awesome student success stories, check out the Treehouse Stories Page.

6 Responses to “Christina Gained the Skills Needed to Transition into Her Dream Digital Marketing Career”

  1. Greetings! This is my 1st comment here so I just wanted to
    give a quick shout out and say I really enjoy reading through your posts.
    Can you suggest any other blogs/websites/forums
    that go over the same subjects? Thanks a ton!
    Website: Knee Active Plus efetti collaterali

  2. Jeremy Scott on January 22, 2016 at 9:02 am said:

    Yeah I am not sure about the claims that treehouse makes about getting a job after six months. I have extensive knowledge in CSS, HTML5, Photoshop, and expert knowledge in digital marketing. I have yet to find any work even after having a degree in web development (2002), along with 14 years of extensive marketing knowledge. I have practically given up on finding anything now that I am 37, I skated through a lot of the material here, finished the HTML5 section in two days. Anyways good luck to all of you, hope you find your dream job.

    • Faye Bridge on January 25, 2016 at 1:56 am said:

      Hi Jeremy! Thaks for sharing your feedback and personal experience, we really appreciate it. Finding a new job can always be challenging (no matter which industry you’re in). However, with perseverance and determination, we’ve seen Treehouse students embark on exciting new careers. Keep up the great work and we’re confident you’ll find the career you want. Good luck!

  3. This is so awesome, thanks for the share, I enjoy these transitional stories. I am a junior web designer, and I can’t wait for what comes next!

  4. I truly am inspired when I read these stories, keep them coming. Thanks for the great advice!

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