It did remind me of the US university sports team logo thing you often see on GAP or A&F sweatshirts, [and] that kinda nods to a community / all-in-it-togetherness that you get as a sports team
That’s what it had been reminding me of! And I certainly don’t have a problem with that – I think the “all-in-it-togetherness” of that logo style may well have been subconsciously influencing me anyway. The point is: despite bearing some similarities to the Coca Cola, Carlsberg, and possibly other identities that begin with ‘c’, I’m going to run with it for a bit. I don’t think the logo’s criticisms are strong enough to warrant an outright rejection just yet… but speak up if you think I’m wrong!
The next step I took was probably the most enjoyable: I started tracing over a print-out, modifying the type by hand. And it was at that moment that I realised the beauty of a hand-drawn, sketchy, work-in-progress type of aesthetic was exactly what I was after! The images are below; scroll down to the video if you want a detailed explanation.
On the train home, I started drawing over a print-out with some ideas on how to alter the characters.
Hand-traced over the print-out
This one’s with the suggested modifications from the sketch above, but actually I don’t think they worked.
Hand-traced over again but better this time
More subtle refinements. Note that I’ve changed the swash from the ‘n’ to the ‘f’, despite what I said before about not wanting to do that. Check out the video (at the bottom of this post) for a detailed explanation. Also, there’s a larger version here.
This adds a bit of neatness while retaining the hand-drawn quality of the previous image (this is still rough, by the way – it was a quick experiement with Illustrator’s ‘Live Trace’ tool). There’s a larger version here.