Matt Cowen (@londonjourno) from Reuters just published a short piece on me. He wanted to talk about the fact that when times are good, everyone sings the praises of using social media transparently. However, as soon as things get tough, everyone wants to hide.
There are some important questions to answer here. The primary one being: Should businesses be transparent and honest, even when it might hurt them?
I’d love to hear your thoughts …
[Photo credit: flickr.com/photos/grantmac]