Paul Boag has been working with the web since 1994. He is now co-founder of the digital agency Headscape, where he works closely with clients to establish their web strategy. Paul is a prolific writer having written the Website Owners Manual, Building Websites for Return on Investment, Client Centric Web Design and numerous articles for publications such as .net magazine, Smashing Magazine and the econsultancy.com. Paul also speaks extensively on various aspects of web design both at conferences across the world and on his award winning web design podcast boagworld.