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Product Analytics 101

Feedback loops are an essential component in product development because these loops provide regular opportunities to learn and adjust the product to have better fit. Qualitative feedback loops enable you to better understand your customers. Prototyping…

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The Kano Model

Every product maker that I know wants to create products that delight their customers, yet not every product does this. Why? Products are often less than delightful for a number of reasons, but a common one…

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