Apple’s Next Move and Why iPhone Developers Should Learn Mandarin
Have you heard the rumors about the new iPhone 5c? Where the ‘C’ supposedly stands for cheap, okay maybe not, they say it probably stands for the various color options. Then again, these are rumors, so it could stand for checkmate mobile industry, now your move. On the heels of these rumors comes another announcement that Tim Cook met with the head of China Mobile which is like the Verizon of China. Apple has already been selling iPhones / iPads in China and the numbers are far from paltry, however this deal could create a massive explosion in sales.
China Mobile is the largest mobile telecom provider with a subscriber base of more than 740 million. Less than one fifth of their subscribers have 3G which is about 148 million subscribers eligible to buy an iPhone. With a cheaper iPhone and a deal with China Mobile, Apple could solely sell to China and still hit their revenue numbers. There are already thousands of Chinese apps in the app store but millions of new iPhone users means more users hungry for apps. If you have a successful app then you might consider providing it in Mandarin or better yet contact some ex-pats living in China and ask them what kind of apps they think would be viable.
Looking at the top 100 apps in the Chinese app store games seems to dominate the rankings. But there’s still room for the likes of a Chinese version of apps like Instagram, SnapChat, Vine, FlipBoard, LetterPress. It’s a market ripe with opportunities and with a little creativity you could come out on top. That said, I would like to leave you with a little Chinese proverb: “Be not afraid of growing slowly, be afraid only of standing still.”
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