Every company is desperate for good PR – we all want (and need) to get coverage in the blogosphere, television and printed press. So what’s the secret? How did 37signals get a 4-page feature in Wired? Why is Zuckerberg being interviewed on 60 Minutes?
37signals, Facebook and others aren’t spending money on advertising so how are they getting this coverage?
The answer is pretty simple, actually. They’re remarkable companies. They’re different and they’re not afraid to talk about it.
One of my favorite quotes is “Marketing is the price you pay for being unremarkable” (Robert Stephens, founder of the Geek Squad) and we really believe that here at Carsonified.
We’ve been fortunate to get coverage on TechCrunch (Amigo launch, FOWA Miami Panel, FOWA digg announcement, FOWA Pownce announcement, FOWA Miami Panel (again), Web Apps 101, DropSend sale 1, DropSend sale 2), New York Times, Read Write Web, GigaOm and an upcoming TV show on a major UK network.
I recently got an email from a UK production company who came across my article on A List Apart about our 4-day workweek. They want to do a television show where I go in and ‘fix’ a company with whose culture sucks. Our 4-day workweek, Idea Week, nice gear, and relaxed environment make us special. The production company believes that our company culture is remarkable, therefore worth doing a television show about.
And we don’t even have a PR company.
I’m not trying to brag about our media coverage. I’m simply pointing out the power of being a small, yet remarkable company.
I love that – being different is more exciting and it helps you get coverage in the media. What more could you want?
Why not spend some time today brainstorming how you can make your product, service and company remarkable? Just doing a good job isn’t enough any more.