Why you should be using Facebook Groups

Screenshot showing the Treehouse Facebook private group, with number of comments highlighted in red

If you’re working on a site or app that would benefit from a private group for customers, you should use Facebook Groups. Here’s why …

We wanted to provide a place for Think Vitamin Members (soon to be called Treehouse Members) to do the following …

  1. Meet each other
  2. Get questions answered
  3. Ask for feedback on projects
  4. Hang out and chat

Instead of building a social network from scratch, it made sense to leverage the Gorilla-Who’s-Crushing-Everyone. We could launch a Facebook Group in five minutes, invite all our members, and have an active and fun place to hang out.

I didn’t know if it would work. Um, it’s working. Insanely well. The proof is in the numbers …

  • Created: April 4 2011
  • Current number of members: 230
  • Posts: 72 (an average of 8 per day)
  • Comments: 253 (an average of 31.6 per day)

The one missing piece to Groups is the newly launched Facebook Questions. As soon as they add this, it’ll be everything we need in a Private Group. With zero coding and zero bug fixing. We can spend 100% of our time interacting with our awesome Members.

I know Facebook isn’t sexy, but you can’t argue with the results.

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Comments

18 comments on “Why you should be using Facebook Groups

  1. Could not agree more, Ryan. Facebook Groups are fabulous, we’re using them on a couple projects right now. Also, been getting a ton of value from Treehouse Group. :)

  2. I’m at University and for all of our group projects we use Facebook Groups, so much easier as being students we check Facebook ten times a day compared to once a day our emails! The only thing I don’t like about Facebook Groups is you can be invited to any of them without actually accepting, which when you don’t agree with the topic is frustrating!

  3. This doesn’t surprise me. I’m really glad your company decided to go with this more because you didn’t decide to reinvent the social wheel that so many other people do. I won’t be surprised if your customers become even more engaged with your product because they now have one less site they have to visit to get information

  4. Hey Ryan,
    Was just wondering why you chose to create a group as opposed to creating a fan page.

      • really? i thouht that pages can be private… maybe not completely cuase in this case there is no need to have a page at all…but nevertheless…. and about groups… i dont use them and even dont like, but your post has changed my opinion a little so now i have to think. thanks a lot)

  5. great for discuss the problems. Always there will be conclusion after discussion in a great issue.

    Thanks
    Bhuwan &
    Dms Team

  6. We have never really used groups but your post and the discussion has really opened up some ideas and I can see the value of them. Great post, so thanks for sharing this information.

  7. I completely agree Ryan, Facebook groups have been a great tool for collaboration within teams. The integration of FB questions will greatly enhance its utility. My wish-list for the groups has 2 features: a) ability to attach files b) ability to back-up group’s data (like backupify lets you do with fan pages).

    Thanks for the great post.

  8. Except it excludes anyone not on Facebook. they do exist. ;) Plus your data is now theirs.

    and you’re running WordPress – there’s a plugin called BuddyPress which would add those groups (which can be made private) and a whole lot more: member profiles, forums for each group, private messaging, some extra functionality through more plugins…

    you’d need to do a little theme work, and it woudl take a wee bit more time than 5 minutes… but none of this coding from scratch stuff. ;) And it’d all be internal to your site.

    Facebook sends them elsewhere.