As time progresses, it’s becoming clear that there are two primary characters in the web industry: Unicorns and Poets. Let me explain …
A Unicorn is a skilled visual designer with a solid understanding of UX.
A Magical Unicorn is a great visual designer, with a solid understanding of UX and a willingness to learn business and marketing.
A Poet is a talented developer who’s leveraging agile tools like Rails, Django, EC2, Heroku and more.
A Master Poet is a talented developer who’s leveraging agile tools, committing to open-source projects and a willingness to learn business and marketing.
What about the Assassins?
There will always be a need for specialists (aka Assassins). As a team grows beyond a couple founders, it makes sense to add team members who can focus on specific areas of a web product. Front-end Developers, Copy Writers and Marketers are a great example of this.
Magical Unicorns and Master Poets
In 2011 and 2012, we’re going to see a huge number of products launched by Magical Unicorns and Master Poets.
If you’re an Assassin, it doesn’t mean you can’t launch the next Big Thing, but what it does mean is you’ll have to team up with a couple other founders and they might ask “Why do we need you?”
The University system isn’t agile enough to properly train people up to be Magical Unicorns and Master Poets. We think we’re helping fix this problem with Think Vitamin Membership (especially once we re-launch it as Treehouse – you’re going to love it). It’s tough though, and the more support experienced folks can give new-comers, the better.