Site review: ABtests.com

Editors noteNeil Patel from KISSmetrics will be running a half day workshop on “How to use A/B Testing, Analytics and Goal Measurement in your Web App” at the Future of Web Apps Miami – February 22-14 2010. Buy your tickets now.

You will often read that little tweaks to your web pages can dramatically increase sign ups, newsletter subscriptions, conversions and sales but how do designers and developers know what works? One of the best ways of working out successful designs based on goals is A/B testing.

A/B testing is the process, usually aided by tools like Google Website Optimizer, by which you are able to test different elements of your page such as graphics and text to see which generates the best results.

For example you might wish to work out which banner for your latest special offer generates the most clicks to the detail page. The results will help you make an informed decision not only about that campaign but future ones as well.

ABtests.com is a site that allows you to upload and share your A/B testing results. It’s not often this information is exposed as it could lead to an obvious competitive advantage. It’s definitely worth looking through the results as you will be instantly able to implement many of the ideas on your own sites.

Currently there are sections covering tests for:

  • email newsletter sign-up pages
  • home pages
  • landing pages
  • launch reminder pages
  • pricing pages
  • product pages
  • sign-up pages

If you are into testing then you should check it out.

Site URL: http://www.abtests.com

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Comments

0 comments on “Site review: ABtests.com

  1. I was excited when I read this post’s title, but this isn’t much of a ‘review’ per se. Seems more like info on the ABtest homepage.

    Has have you tried out the service? If so, how did it go?

  2. Well actually this is a useful solution that gives users the chance to learn about different websites, their testings, marketing strategies and applications in a simple way, and share the insight. Testing is a huge part of my work, not necessarily for web sites for for email and online outreach. This gives you an at-a-glance look at components that work, and components that don’t work.

  3. This is a really interesting product and could come back a real problem of A/B testing page designs quickly and easily. We can only get around to doing this when the timeline and budget allows it. A product such as this could help us easily integrate this process into every landing page Project we complete.

  4. Beware of statistics that are based on minimal sample sizes. They are extremely misleading and you could end up making changes based on a “statistic” that has no practical value.