A/B testing is the process, usually aided by tools like Google Website Optimizer, by which you are able to test different elements of your page such as graphics and text to see which generates the best results.
For example you might wish to work out which banner for your latest special offer generates the most clicks to the detail page. The results will help you make an informed decision not only about that campaign but future ones as well.
ABtests.com is a site that allows you to upload and share your A/B testing results. It’s not often this information is exposed as it could lead to an obvious competitive advantage. It’s definitely worth looking through the results as you will be instantly able to implement many of the ideas on your own sites.
Currently there are sections covering tests for:
- email newsletter sign-up pages
- home pages
- landing pages
- launch reminder pages
- pricing pages
- product pages
- sign-up pages
If you are into testing then you should check it out.
Site URL: http://www.abtests.com