Mike Kus recently did an unauthorized re-align of innocentdrinks.co.uk which he unveiled at FOWD London. The point of the excercise was to demonstrate the importance of communicating the personality of a company on it’s website – making it more human. Interestingly, after he showed the video, Innocent got in touch with him about possibly working together.
He recorded the entire design process and sped it up to 3 minutes and 59 seconds and I think you’ll like it.
Mike’s re-aligned design