NewsNew Course: Brand Identity Basics

Gill Carson
writes on July 3, 2014

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In our new course, Brand Identity Basics, we’ll take an in-depth look at the brand identity design process: from planning, strategizing and research, all the way through design and finalizing the project. We’ll also explore what exactly makes a brand image and why process is so important.

Branding can be challenging, but with preparation and expectations, we can create amazing work and continue to hone in on what generates the best results.

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By the end of this course, you will have the tools and knowledge to create meaningful and comprehensive brand identities.

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The course is taught by Matt Yow. He is a multidisciplinary designer and art director. He is currently the lead brand designer and typographer at Focus Lab in Savannah, Georgia. His past projects include collaboration with Hewlett-Packard, JibJab, and Adobe.

Check out the full course outline to sign up.

One Response to “New Course: Brand Identity Basics”

  1. Thanks for sharing. The video looks promising too.

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