When I started learning to program back in February 2012 in order to build Uncover, I simply wanted to be able to see my ideas through to a solid prototype that customers could use. Nothing else mattered. I’d watch tutorials, …Continue reading
If you’re non-technical and have no startup experience, your approach to successfully landing a startup job needs to be different than what your trusty college career counselor told you. In this post, I’m going to describe what non-technical startup job …Continue reading
Ok, that title isn’t exactly scintillating, but lowering the perceived and actual risk for you and your clients is a big part of landing paying gigs and making your clients feel confident. There’s plenty of risk when hiring a freelancer …Continue reading
In this Quick Tip, Treehouse marketing teacher Dan Gorgone explains some of the strategy used to deliver effective marketing calls to action. Calls to action should be compelling with an eye catching and easy-to-understand look. However, they should also offer …Continue reading
SEO isn’t going anywhere. In fact, it’s such an efficient customer acquisition channel that companies such as Amazon and Airbnb have specifically carved out SEO roles to make sure their organic search efforts are going at full speed. However, SEO …Continue reading
When financing your new business, you have three options, equity financing, debt financing and sources like angels and venture capitalists. In this Quick Tip, we take a brief look at the different types of financing and which one is best …Continue reading
Goal Setting can be accomplished in your business by using the SMART Framework. Strive for success by setting, aligning, and tracking your own goals. Create specific, realistic goals that will increase performance and tie them to your company’s overall strategy. …Continue reading
Writing a business plan has many uses. You will really understand if your idea is feasible, and forces you to think about your company’s future in detail. You’ll have a much better idea if your business will work, and if …Continue reading
I got a haircut recently and my barber asked what I do. I explained that I’m the Founder of Treehouse and that one of our goals is to take someone with no web development skills, get them job-ready, and then …Continue reading
Video is one type of content that many marketers may feel hesitant to consider when promoting their business. Nobody wants to watch a commercial, you might think, and in many cases you’re right. Add to that the barriers of video …Continue reading
To understand the concepts related to starting a business, we will use our online t-shirt store, Shirts 4 Mike, as an example. This includes the basics of marketing, finance, accounting, and the legal aspects of creating a company.
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