Setting up a new business on social networks takes much more than filling in a form. Lots of the most important aspects are easily overlooked when creating a new business profile or page. Maintaining consistency across the web with your …Continue reading
Treehouse’s own CEO, Ryan Carson, wrote a post on the Treehouse blog recently about an experience he had of “getting out of the building.” It was one of those classic examples that all the best Customer Development books have, of …Continue reading
SEO isn’t going anywhere. In fact, it’s such an efficient customer acquisition channel that companies such as Amazon and Airbnb have specifically carved out SEO roles to make sure their organic search efforts are going at full speed. However, SEO …Continue reading
Video is one type of content that many marketers may feel hesitant to consider when promoting their business. Nobody wants to watch a commercial, you might think, and in many cases you’re right. Add to that the barriers of video …Continue reading
Selling premium WordPress themes has become a niche in and of itself for developers. This article suggests some of the important factors to consider when developing and marketing WordPress premium themes. Research and Choose a Niche for Your Theme Often …Continue reading
If you have a few landing pages, but they aren’t coordinated and they aren’t placed on your website in any particular logical order you need to immediately fix this problem. It’s not just a matter of strategy, it’s also a …Continue reading
Content marketing can be an asset to your company if its used well, but it can also become a gigantic liability if the execution is poor. When done well, content marketing will increase your traffic and increase the number of …Continue reading
We like to picture new user acquisition as a funnel. It makes sense to us, because it’s what we’ve always done. But for many startups, there’s a fundamental problem with this analogy. The Funnel The funnel representation assumes that every …Continue reading
During the Halloween season, my family enjoyed visiting the home of a professional designer of holiday light shows. Every year, he sets up an elaborate scene with flashing lights and other effects, and adds ghosts, skeletons, and zombies to the …Continue reading
Freelancing is a seductive work option. You get to control your time, your income and your career. You also get to control your skill set. You accept the projects that will help you grow and decline projects that will not. …Continue reading
To understand the concepts related to starting a business, we will use our online t-shirt store, Shirts 4 Mike, as an example. This includes the basics of marketing, finance, accounting, and the legal aspects of creating a company.
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