Everyone liked the direction I started to explore with the ideas you can see at the end of the last post; the bolder, more immediate direction was starting to remain legible and recognisable at smaller sizes, and it was less ‘fussy’ than the more insignia-like ideas. However, a couple of the guys thought that the insignia idea hadn’t really been explored fully yet, so I returned to using a more prominent flourish and attempted to wrap the whole thing in a more visible â€˜shape’.
I wanted to keep the decoration to a minimum because I felt that too much of it would simply push the logo towards something too antiquated; it was all about getting the balance right and evoking a sense of classic cool blended with forward-thinking modernity.
In an attempt to reference the ‘home-made’ approach, I carried forward the brush idea from the previous designs and I think this mix of the three elements – the modern type, the classic flourish, and the hand-made paint – has really started to form the strongest ideas so far.
Continue reading to check out the images. As always, you can see the full-size versions on our Flickr account.
There’s still work to do, of course. Let us know your thoughts!